Content hierarchy in action. Without a clear content hierarchy, our… | by Gillian Massel | Shopify UX

Great example on how they fixed their content where a user has to make a decision (before and after example provided).

Without a clear content hierarchy, our designs went from bad to worse. Here’s how we used content hierarchy to fix it.

Source: Content hierarchy in action. Without a clear content hierarchy, our… | by Gillian Massel | Shopify UX