Category: Uncategorized

[Webinar] Digital Transformation, with Brian Solis

A great webinar that explores the role of digital champions in an organization. It’s about an hour long from the Altimeter Group.

This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.

 

Kaaren Hanson, the company’s vice president of design innovation, said at a recent conference at Columbia Business School, the important thing is to “fall in love with the problem you are trying to solve” rather than with the solution, and to be comfortable with iteration as you work toward the answer.

Source: Transient Advantage Rita McGrath – https://hbr.org/2013/06/transient-advantage

Complete Beginner’s Guide to Content Strategy

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It’s all here folks! The gist and nitty-gritty details, the people to follow, the books to read, the tools, resources, and examples and all from a UX perspective too.

Ready to get real about your website’s content? In this article, we’ll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Source: Complete Beginner’s Guide to Content Strategy