Designers can mitigate this risk by using a combination of Kano Model and outcome driven interviews to probe for features that will truly delight customers.
Source: Discovering the Table Stakes and Delighters | UX Booth
Designers can mitigate this risk by using a combination of Kano Model and outcome driven interviews to probe for features that will truly delight customers.
Source: Discovering the Table Stakes and Delighters | UX Booth