Great example on how they fixed their content where a user has to make a decision (before and after example provided).
Without a clear content hierarchy, our designs went from bad to worse. Here’s how we used content hierarchy to fix it.
Category: The Library
Content hierarchy: What it is and why you need it | GatherContent
Great visual example below:
Find out what content hierarchy is and how it plays a role in your content
marketing.
Source: Content hierarchy: What it is and why you need it | GatherContent
Good morning Mount Washington
View from our deck.
Design is not art, and UX is not design | by Michael Buckley | Nov, 2021 | UX Collective
Finally, someone has said it. True UX doesn’t always have to be pretty, it just needs to work well. A must read article.
Why designers have ditched the art persona and hijacked the UX industry.
Source: Design is not art, and UX is not design | by Michael Buckley | Nov, 2021 | UX Collective
Why minimalism never goes out of style | by Kelsey O’Connor | Sep, 2021 | UX Collective
….and what we can expect for the next decade in design.
Source: Why minimalism never goes out of style | by Kelsey O’Connor | Sep, 2021 | UX Collective
Why evidence should be the servant, not the master, of good policy
To be clear, we are not arguing against the value of good evidence in helping to shape effective policy. Rather, we are suggesting that the popularisation of evidence-based policymaking has created an environment where we are venerating evidence at all costs, rather than taking a critical approach. We seem to be forgetting that evidence should be used in service of good policy.
The evidence-based policy movement has lost its way. Here’s how to fix it.
Source: Why evidence should be the servant, not the master, of good policy
Tim Hortons Roll Up the Rim campaign reinvention – Think with Google
Discover how the reinvention of Tim Hortons Roll Up the Rim campaign drove sales, engaged new customers and paved the way towards digitalization.
Source: Tim Hortons Roll Up the Rim campaign reinvention – Think with Google
What Is Web Accessibility? How to Make Your Content Inclusive
The “5 needs web accessibility aims to address” section is really good.
When discussing how to make a more inclusive environment, it’s important to recognize the needs of those with disabilities as well. Learn how to improve web accessibility across the board and make your content and website more inclusive for all, with or without disabilities.
Source: What Is Web Accessibility? How to Make Your Content Inclusive
Kill Your Personas. How persona spectrums champion real… | by Margaret P | Microsoft Design | Medium
A better way to describe how to understand a person’s experience (thanks Gavin!)
How persona spectrums champion real user needs
Source: Kill Your Personas. How persona spectrums champion real… | by Margaret P | Microsoft Design | Medium
Keeping Personas and Journeys Engaging and Relevant | UX Booth
This article goes a good job of refreshing the topic of personas and journey maps and integrating them into your design work.
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.
Source: Keeping Personas and Journeys Engaging and Relevant | UX Booth