Tag: research
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UX Review: How Air New Zealand is adopting UX, competitors better take note! | Om Tandon | LinkedIn
Air NZ is trying to break the traditional mould – revamping its in-flight offline to online customer engagement model. Source: UX Review: How Air New Zealand is adopting UX, competitors better take note! | Om Tandon | LinkedIn
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Discovering the Table Stakes and Delighters | UX Booth
Designers can mitigate this risk by using a combination of Kano Model and outcome driven interviews to probe for features that will truly delight customers. Source: Discovering the Table Stakes and Delighters | UX Booth