Air NZÂ is trying to break the traditional mould – revamping its in-flight offline to online customer engagement model.
Source: UX Review: How Air New Zealand is adopting UX, competitors better take note! | Om Tandon | LinkedIn
Air NZÂ is trying to break the traditional mould – revamping its in-flight offline to online customer engagement model.
Source: UX Review: How Air New Zealand is adopting UX, competitors better take note! | Om Tandon | LinkedIn
Designers can mitigate this risk by using a combination of Kano Model and outcome driven interviews to probe for features that will truly delight customers.
Source: Discovering the Table Stakes and Delighters | UX Booth