Though many designers describe emotional design as “design for delight”. There’s a lot more to emotional design than delight. If you really want to understand emotional design, you’ll need to understand the full spectrum of emotions that drive behavior. Color is one of many design factors that have a big impact on visitor judgement, emotion and behavior, yet it’s widely misunderstood and misused.
Source: The Psychology of Color and Emotional Design | UX Booth
It’s hard to move away from tradition, but sometimes for the sake of accessibility, and in this case safety, some design traditions need to be phased out.
Human factors and ergonomics researchers have found that bright yellow vehicles are less likely to be involved in accidents.
Easily find HTML color codes for your website using our color picker, color chart and HTML color names with Hex color codes, RGB and HSL values.
Source: HTML Color Codes
Color Safe is a tool to explore beautiful, accessible color palettes for your website based on Web Content Accessibility Guidelines (WCAG).